{"id":2063,"date":"1996-07-01T23:47:01","date_gmt":"1996-07-01T23:47:01","guid":{"rendered":"https:\/\/www.brunomedicina.com\/1996\/07\/01\/adaptarea-la-piata-de-ce-a-juca-la-sigur-iti-distruge-veniturile\/"},"modified":"2026-05-24T10:24:04","modified_gmt":"2026-05-24T10:24:04","slug":"adaptarea-la-piata-de-ce-a-juca-la-sigur-iti-distruge-veniturile","status":"publish","type":"post","link":"https:\/\/www.brunomedicina.com\/ro\/1996\/07\/01\/adaptarea-la-piata-de-ce-a-juca-la-sigur-iti-distruge-veniturile\/","title":{"rendered":"Adaptarea la pia\u021b\u0103: De ce a juca la sigur \u00ee\u021bi distruge veniturile"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mpizzntj-79c0aca35a8ba92c1a9049a77d5a31ac\">\n#top .av-special-heading.av-mpizzntj-79c0aca35a8ba92c1a9049a77d5a31ac{\npadding-bottom:10px;\nfont-size:3vw;\n}\nbody .av-special-heading.av-mpizzntj-79c0aca35a8ba92c1a9049a77d5a31ac .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mpizzntj-79c0aca35a8ba92c1a9049a77d5a31ac .av-special-heading-tag{\nfont-size:3vw;\n}\n.av-special-heading.av-mpizzntj-79c0aca35a8ba92c1a9049a77d5a31ac .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 990px){ \n#top #wrap_all .av-special-heading.av-mpizzntj-79c0aca35a8ba92c1a9049a77d5a31ac .av-special-heading-tag{\nfont-size:46px;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-mpizzntj-79c0aca35a8ba92c1a9049a77d5a31ac .av-special-heading-tag{\nfont-size:46px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mpizzntj-79c0aca35a8ba92c1a9049a77d5a31ac .av-special-heading-tag{\nfont-size:46px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mpizzntj-79c0aca35a8ba92c1a9049a77d5a31ac .av-special-heading-tag{\nfont-size:46px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mpizzntj-79c0aca35a8ba92c1a9049a77d5a31ac av-special-heading-h2 blockquote modern-quote  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Adaptarea la pia\u021b\u0103: De ce a juca la sigur \u00ee\u021bi distruge veniturile<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2glce9-d2fe0a06e78f57fecb3f3b7c5a726028\">\n#top .av_textblock_section.av-2glce9-d2fe0a06e78f57fecb3f3b7c5a726028 .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-2glce9-d2fe0a06e78f57fecb3f3b7c5a726028 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2051 alignright\" src=\"https:\/\/www.brunomedicina.com\/wp-content\/uploads\/2026\/05\/mindset.jpg\" alt=\"\" width=\"440\" height=\"293\" srcset=\"https:\/\/www.brunomedicina.com\/wp-content\/uploads\/2026\/05\/mindset.jpg 700w, https:\/\/www.brunomedicina.com\/wp-content\/uploads\/2026\/05\/mindset-300x200.jpg 300w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/p>\n<p>A\u0219a cum era de a\u0219teptat, articolul din num\u0103rul trecut despre munc\u0103 \u0219i mentalitate a st\u00e2rnit c\u00e2teva \u00eentreb\u0103ri.<br \/>\nNu pot r\u0103spunde tuturor cititorilor care mi-au scris, dar \u00eenainte de a continua, a\u0219 dori s\u0103 clarific cel pu\u021bin dou\u0103 aspecte.<br \/>\nEste evident c\u0103, indiferent de situa\u021bie, nu dorim s\u0103 ac\u021bion\u0103m \u00een contradic\u021bie cu mediul \u00een care ne afl\u0103m; dac\u0103 totu\u0219i se \u00eent\u00e2mpl\u0103 acest lucru, avem trei op\u021biuni:<br \/>\na. s\u0103 accept\u0103m conflictul;<br \/>\nb. s\u0103 schimb\u0103m mediul;<br \/>\nc. s\u0103 ne schimb\u0103m comportamentul.<\/p>\n<h2>Iluzia controlului \u0219i arta adapt\u0103rii<\/h2>\n<p>Acceptarea conflictului nu duce aproape niciodat\u0103 la rezultate pozitive, ci, \u00een cel mai bun caz, la pl\u00e2ngeri neproductive. Posibilitatea de a schimba mediul exist\u0103, dar este de obicei ceva care se afl\u0103 \u00een afara sferei noastre de influen\u021b\u0103 \u0219i necesit\u0103 mult timp.<br \/>\nSchimbarea comportamentului nostru este infinit mai u\u0219oar\u0103 \u0219i mai rapid\u0103; totu\u0219i, acest lucru nu ne \u00eempiedic\u0103 s\u0103 contribuim la crearea unui mediu mai bun.<br \/>\nDe aceea, problema pe care am ridicat-o cu privire la mentalitate se referea la \u00een\u021belegerea mediului \u0219i la capacitatea de a ne adapta la acesta, \u0219i nu la critic\u0103 \u0219i judecat\u0103.<br \/>\n\u00cen acest sens \u2013 \u0219i iat\u0103 al doilea lucru pe care vreau s\u0103-l m\u0103rturisesc \u2013 s-ar putea p\u0103rea c\u0103 aprob \u0219i ap\u0103r mentalitatea \u0219i modul de reac\u021bie american. \u00cemi pare r\u0103u pentru cele c\u00e2teva zeci de prieteni pe care \u00eei am \u00een America, dar nu este cazul.<br \/>\nAmerica este \u00een mod clar o \u021bar\u0103 minunat\u0103, care a ob\u021binut rezultate extraordinare \u00een sferele tehnologic\u0103 \u0219i economic\u0103. Dar este o \u021bar\u0103 \u00een care 30 de milioane de oameni tr\u0103iesc sub pragul s\u0103r\u0103ciei, unde consumul pe cap de locuitor de somnifere, cocain\u0103 \u0219i heroin\u0103 este cel mai ridicat din lume, iar rata criminalit\u0103\u021bii atinge niveluri \u00eengrozitoare (dac\u0103 ajungi \u00eent\u00e2mpl\u0103tor \u00een anumite cartiere din Los Angeles sau New York \u0219i reu\u0219e\u0219ti s\u0103 scapi cu via\u021b\u0103, \u00ee\u021bi vei da seama c\u0103 Bucure\u0219tiul este un paradis); prin urmare, ezit s\u0103-\u021bi recomand acest standard de via\u021b\u0103.<br \/>\nSistemul american genereaz\u0103 dolari, dar o face cu un cost social extrem de ridicat, \u00een detrimentul altor lucruri care mi se par mai importante: s\u0103n\u0103tatea, mediul, familia, armonia social\u0103, cultura&#8230;<\/p>\n<h2>Lec\u021bii de management din Roma Antic\u0103<\/h2>\n<p>Apropo de asta, de fiecare dat\u0103 c\u00e2nd vorbesc cu un american, sufletul meu latin preia controlul \u0219i nu pot rezista tenta\u021biei de a sublinia c\u0103, pe vremea c\u00e2nd ei v\u00e2nau bizoni, noi construiam Colosseumul \u0219i Forurile Imperiale \u0219i conduceam un imperiu f\u0103r\u0103 ajutorul computerelor, telefoanelor sau faxurilor. (Voi profita de aceast\u0103 ocazie pentru a v\u0103 dezv\u0103lui un secret: am citit sute de c\u0103r\u021bi \u0219i am participat la zeci de seminarii \u2013 americane, desigur \u2013 despre management, tehnici de comunicare, negociere, conducerea unei afaceri \u0219i a\u0219a mai departe.<br \/>\nEi bine, dac\u0103 dori\u021bi s\u0103 economisi\u021bi timp \u0219i bani, citi\u021bi-i pe Cicero, Epictet \u0219i, mai ales, pe Seneca: ve\u021bi g\u0103si acolo tot ce trebuie s\u0103 \u0219ti\u021bi despre subiect, explicat mult mai clar \u0219i mult mai pl\u0103cut).<br \/>\nAcestea fiind spuse, s\u0103 vedem de ce este at\u00e2t de important s\u0103 \u00een\u021belegem \u0219i s\u0103 ne obi\u0219nuim cu mentalitatea american\u0103.<br \/>\nEste, \u00eenc\u0103 o dat\u0103, o chestiune de adaptare la mediu; fie c\u0103 ne place sau nu, ast\u0103zi, influen\u021ba american\u0103 este cea mai puternic\u0103: toate tranzac\u021biile comerciale se desf\u0103\u0219oar\u0103 \u00een englez\u0103, dolarul este moneda interna\u021bional\u0103 prin defini\u021bie, iar corpora\u021biile multina\u021bionale americane ne invadeaz\u0103 \u0219i ne colonizeaz\u0103 cu produsele \u0219i metodele lor.<br \/>\nOriunde te ui\u021bi, vezi \u201eCoca-Cola\u201d, \u201eMcDonald\u2019s\u201d, \u201eMarlboro\u201d etc., iar fiecare post de televiziune difuzeaz\u0103 zilnic seriale, filme \u0219i muzic\u0103 americane, urm\u00e2nd o politic\u0103 de colonizare cultural\u0103 grotesc\u0103 (\u00een timp ce na\u021biuni mai puternice, precum Germania sau Fran\u021ba, \u00eencearc\u0103 s\u0103 limiteze aceast\u0103 invazie).<br \/>\nEste probabil ca \u00een deceniile urm\u0103toare s\u0103 ne confrunt\u0103m cu problema coloniz\u0103rii de c\u0103tre puterile din Orientul \u00cendep\u0103rtat, \u00een special China, dar cel pu\u021bin pentru moment trebuie s\u0103 ne obi\u0219nuim cu o mentalitate dominant\u0103.<br \/>\nPrin urmare, revenind la subiectul articolului nostru, abordarea din care trebuie s\u0103 ne inspir\u0103m va fi cu siguran\u021b\u0103 cea american\u0103, \u00eencerc\u00e2nd s\u0103 facem tot posibilul pentru a limita consecin\u021bele negative: cu c\u00e2t reu\u0219im s\u0103 ne adapt\u0103m mai repede, cu at\u00e2t vom ob\u021bine mai repede rezultate pozitive, cel pu\u021bin din punct de vedere comercial.<br \/>\nAm spus c\u0103, \u00eentr-un mediu competitiv, cel care supravie\u021buie\u0219te este cel care reu\u0219e\u0219te s\u0103 se adapteze mai bine \u0219i s\u0103 valorifice resursele specifice acelui mediu: rezultatul este c\u0103 \u2013 \u0219i aici facem o leg\u0103tur\u0103 direct\u0103 cu ceea ce s-a spus \u00een num\u0103rul anterior \u2013 trebuie mai \u00eent\u00e2i s\u0103 \u00een\u021belegem mediul \u00een care oper\u0103m.<\/p>\n<h2>Era dinamic\u0103: sf\u00e2r\u0219itul \u201efabricantului de c\u0103r\u0103mizi\u201d<\/h2>\n<p>Dac\u0103 ar trebui s\u0103 definesc lumea \u00een care lucr\u0103m ast\u0103zi cu un singur adjectiv, cuv\u00e2ntul care \u00eemi vine \u00een minte este \u201edinamic\u201d, adic\u0103 \u00een continu\u0103 mi\u0219care \u0219i schimbare.<br \/>\nRom\u00e2nia s-a confruntat cu o schimbare provocat\u0103 de o revolu\u021bie, iar acest lucru a p\u0103rut poate traumatic, dar fiecare antreprenor se afl\u0103 \u00een fiecare zi \u00een situa\u021bia de a trebui s\u0103 fac\u0103 fa\u021b\u0103 unei schimb\u0103ri a mediului: noi tehnologii (c\u00e2\u021bi oameni foloseau, acum 10 ani, un computer, un fax sau internetul?), noi concuren\u021bi, noi pie\u021be, schimb\u0103ri legislative&#8230;<br \/>\nAcum o sut\u0103 de ani, lucrurile ar fi putut sta altfel: un antreprenor producea c\u0103r\u0103mizi f\u0103r\u0103 a se confrunta cu probleme deosebite \u2013 pre\u021burile erau stabile, la fel ca tehnicile de fabrica\u021bie \u0219i pia\u021ba. Ast\u0103zi, \u00eens\u0103, acest lucru nu mai este posibil: totul se schimb\u0103 \u00eentr-un ritm incredibil, iar fiecare decizie este marcat\u0103 de incertitudine \u0219i risc.<br \/>\nManualele de economie ne ofer\u0103 teorii \u0219i metode care sunt pl\u0103cute din punct de vedere estetic, dar, \u00een practic\u0103, lucrurile se desf\u0103\u0219oar\u0103 aproape \u00eentotdeauna altfel.<br \/>\nDe obicei, situa\u021biile sunt complexe, datele sunt necunoscute, la fel ca \u0219i variabilele implicate, \u0219i aproape niciodat\u0103 nu este suficient timp pentru un studiu aprofundat. Pentru a avea succes \u00een lumea afacerilor, nu mai este suficient s\u0103 absolvi facultatea cu o educa\u021bie solid\u0103; ai nevoie \u0219i de calit\u0103\u021bi pe care nimeni nu le poate \u00eenv\u0103\u021ba: intui\u021bie, creativitate, experien\u021b\u0103 \u0219i, desigur, noroc. \u00centr-o economie de pia\u021b\u0103 liber\u0103, totul evolueaz\u0103 conform acelora\u0219i legi care guverneaz\u0103 natura: exist\u0103 concuren\u021b\u0103 \u0219i, \u00een cele din urm\u0103, doar cei care se adapteaz\u0103 cel mai bine supravie\u021buiesc.<\/p>\n<h2>Cei care \u00ee\u0219i asum\u0103 riscuri vs. cei care execut\u0103 sarcini: R\u0103scrucea bog\u0103\u021biei<\/h2>\n<p data-path-to-node=\u201e4,0\u201d>\u201eExist\u0103 multe moduri de a clasifica categoriile de lucr\u0103tori, dar cel mai simplu \u2013 \u0219i cel care ne permite s\u0103 \u00een\u021belegem multe lucruri \u2013 se bazeaz\u0103 pe doar dou\u0103 tipuri:<\/p>\n<ul data-path-to-node=\u201e4,1\u201d>\n<li>\n<p data-path-to-node=\u201e4,1,0,0\u201d>cei care sunt <b data-path-to-node=\u201e4,1,0,0\u201d data-index-in-node=\u201e14\u201d>ocupa\u021bi<\/b> cu solu\u021bia;<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\u201e4,1,1,0\u201d>cei care sunt <b data-path-to-node=\u201e4,1,1,0\u201d data-index-in-node=\u00ab14\u00bb>preocupa\u021bi<\/b> de problem\u0103.&#8221;<\/p>\n<\/li>\n<\/ul>\n<p>Am men\u021bionat \u00een num\u0103rul trecut c\u0103 valoarea muncii este determinat\u0103 de gradul de dorin\u021b\u0103 al ceea ce se produce; ast\u0103zi am v\u0103zut c\u0103 exist\u0103 pu\u021bine situa\u021bii \u00een lumea afacerilor care sunt cunoscute dinainte, \u00een special dorin\u021bele oamenilor \u0219i inten\u021biile concuren\u021bilor.<br \/>\nAr rezulta \u00een mod natural c\u0103 oricine se afl\u0103 \u00eentr-o pozi\u021bie de a lua decizii \u0219i de a ac\u021biona la orice nivel \u00een lumea contemporan\u0103 trebuie s\u0103 accepte necesitatea de a-\u0219i asuma riscuri \u0219i de a face fa\u021b\u0103 deciziilor gre\u0219ite.<br \/>\nCu alte cuvinte, ace\u0219tia ar trebui s\u0103 fie dispu\u0219i s\u0103-\u0219i asume riscuri. To\u021bi cei care lucreaz\u0103 \u0219i fac calcule \u00een condi\u021bii de incertitudine \u00ee\u0219i asum\u0103 riscuri: antreprenori, comercian\u021bi, liber-profesioni\u0219ti, artizani&#8230;<br \/>\nEi trebuie s\u0103 fie preocupa\u021bi de preferin\u021bele clien\u021bilor, de concuren\u021b\u0103, de situa\u021bia politic\u0103, de propria s\u0103n\u0103tate \u0219i de comportamentul propriilor angaja\u021bi. \u0218i, \u00een m\u0103sura \u00een care experien\u021ba \u0219i cuno\u0219tin\u021bele pot ajuta, fiecare decizie care trebuie luat\u0103 este \u00eentotdeauna ca un pariu la rulet\u0103: exist\u0103 at\u00e2t posibilitatea de a c\u00e2\u0219tiga, c\u00e2t \u0219i cea de a pierde totul.<\/p>\n<p><strong>Cine se ocup\u0103 de asta?<\/strong><\/p>\n<p>R\u0103spunsul la aceast\u0103 \u00eentrebare este: cei care \u00eendeplinesc o sarcin\u0103 specific\u0103, f\u0103r\u0103 alte responsabilit\u0103\u021bi dec\u00e2t cele legate de executarea corespunz\u0103toare a acesteia. Conteaz\u0103 mai pu\u021bin dac\u0103 munca este complex\u0103 sau necesit\u0103 ani de studiu: responsabilit\u0103\u021bile nu sunt ale lor, ci ale managerului care le-a \u00eencredin\u021bat sarcina.<br \/>\nDac\u0103 exist\u0103 un lucru care face diferen\u021ba \u00een ceea ce prive\u0219te veniturile dintre angaja\u021bi, acesta este tocmai disponibilitatea lor de a-\u0219i asuma riscuri \u0219i responsabilit\u0103\u021bi \u2014 \u0219i de a suporta personal consecin\u021bele e\u0219ecului. Toat\u0103 lumea ar dori s\u0103 nu aib\u0103 griji \u0219i s\u0103 c\u00e2\u0219tige mult, dar, revenind la exemplul ruletei, ar fi ca \u0219i cum ai pretinde c\u0103 joci cu o c\u00e2\u0219tig garantat.<br \/>\nAcesta este cu siguran\u021b\u0103 cazul fiec\u0103rui angajat: ei schimb\u0103 posibilitatea unor c\u00e2\u0219tiguri mai mari pentru un salariu sigur, indiferent de rezultate.<br \/>\nDar, evident, motiva\u021bia de a-\u0219i \u00eendeplini bine sarcinile \u0219i de a \u00eembun\u0103t\u0103\u021bi rezultatele va fi extrem de sc\u0103zut\u0103, cu excep\u021bia cazului \u00een care se folosesc metode coercitive (intra\u021bi \u00eentr-o institu\u021bie public\u0103 \u2013 mai ave\u021bi nevoie de alte exemple?).<\/p>\n<p><strong>Cui \u00eei pas\u0103?<\/strong><\/p>\n<p>Ast\u0103zi, din ce \u00een ce mai mult, companiile \u00eencearc\u0103 s\u0103-\u0219i determine propriii angaja\u021bi s\u0103 le pese, tocmai pentru a ob\u021bine rezultate mai bune f\u0103r\u0103 a fi nevoite s\u0103 recurg\u0103 la metode dictatoriale.<br \/>\nTo\u021bi agen\u021bii de v\u00e2nz\u0103ri pl\u0103ti\u021bi pe comision le pas\u0103, la fel ca managerilor; iar companiile \u00eencearc\u0103, prin diverse metode, s\u0103 \u00eencurajeze un pic de competitivitate la toate nivelurile profesionale.<br \/>\nEste evident c\u0103 o economie bazat\u0103 pe etica succesului \u0219i a concuren\u021bei aduce cu sine multe consecin\u021be negative \u0219i costuri sociale extrem de ridicate, a\u0219a cum am spus la \u00eenceput. (Teoriile socialiste s-au n\u0103scut tocmai ca o alternativ\u0103 la acest tip de societate, dar rezultatele nu au fost grozave.)<br \/>\nDiverse modele de dezvoltare, precum cel japonez, sunt probabil mai bune, dar destul de \u00eendep\u0103rtate de modul nostru de g\u00e2ndire, astfel \u00eenc\u00e2t, pentru moment, sunt total inaplicabile.<br \/>\nRevenind la noi \u00een\u0219ine \u0219i la modul \u00een care ne adapt\u0103m la mediul \u00eenconjur\u0103tor, s\u0103 reflect\u0103m asupra acestor dou\u0103 aspecte:<\/p>\n<p>\u2013 Locul de munc\u0103 de ast\u0103zi este o aren\u0103 \u201ecompetitiv\u0103\u201d \u00een care putem supravie\u021bui doar dac\u0103 suntem dispu\u0219i s\u0103 lupt\u0103m \u0219i s\u0103 d\u0103m tot ce avem mai bun;<\/p>\n<p>\u2013 indiferent dac\u0103 lucr\u0103m pe cont propriu sau pentru altcineva, c\u00e2\u0219tigurile noastre vor fi \u00eentotdeauna propor\u021bionale cu ceea ce realiz\u0103m efectiv, cu ini\u021biativa noastr\u0103 \u0219i cu capacitatea noastr\u0103 de a ne asuma riscuri \u0219i responsabilit\u0103\u021bi.<\/p>\n<p>Va fi la latitudinea fiec\u0103ruia dintre noi s\u0103 alegem ce vrem s\u0103 facem, dar\u2026 s\u0103 renun\u021b\u0103m la ideea de a avea at\u00e2t succes financiar, c\u00e2t \u0219i o via\u021b\u0103 lini\u0219tit\u0103 \u00een acela\u0219i timp.<br \/>\nMULT SUCCES!<\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-av_textblock-04ce062f0f531db95fa373377a6da7d4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u00a0<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Fie c\u0103 ne place sau nu, modelul global dominant este cel american \u2013 o ma\u0219in\u0103rie extrem de competitiv\u0103, cu costuri sociale semnificative. Nu trebuie s\u0103-l iube\u0219ti, dar trebuie s\u0103-l \u00een\u021belegi pentru a supravie\u021bui. <\/p>\n","protected":false},"author":1,"featured_media":2055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,42],"tags":[],"class_list":["post-2063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-idei-de-afaceri"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Adaptarea la pia\u021b\u0103: De ce a juca la sigur \u00ee\u021bi distruge veniturile |Bruno Medicina - Performance Coach HPCC<\/title>\n<meta name=\"description\" content=\"Vrei s\u0103 c\u00e2\u0219tigi mai mult f\u0103r\u0103 s\u0103-\u021bi asumi riscuri? Imposibil. 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