{"id":2144,"date":"1996-10-01T19:52:45","date_gmt":"1996-10-01T19:52:45","guid":{"rendered":"https:\/\/www.brunomedicina.com\/1996\/10\/01\/kokoro-sau-cheia-secreta-a-succesului\/"},"modified":"2026-05-25T22:14:38","modified_gmt":"2026-05-25T22:14:38","slug":"kokoro-sau-cheia-secreta-a-succesului","status":"publish","type":"post","link":"https:\/\/www.brunomedicina.com\/ro\/1996\/10\/01\/kokoro-sau-cheia-secreta-a-succesului\/","title":{"rendered":"\u201eKokoro\u201d sau cheia secret\u0103 a succesului"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mplmj6ts-a181c4c311226afeeff4b30a16517e7e\">\n#top .av-special-heading.av-mplmj6ts-a181c4c311226afeeff4b30a16517e7e{\npadding-bottom:10px;\nfont-size:3vw;\n}\nbody .av-special-heading.av-mplmj6ts-a181c4c311226afeeff4b30a16517e7e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mplmj6ts-a181c4c311226afeeff4b30a16517e7e .av-special-heading-tag{\nfont-size:3vw;\n}\n.av-special-heading.av-mplmj6ts-a181c4c311226afeeff4b30a16517e7e .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 990px){ \n#top #wrap_all .av-special-heading.av-mplmj6ts-a181c4c311226afeeff4b30a16517e7e .av-special-heading-tag{\nfont-size:46px;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-mplmj6ts-a181c4c311226afeeff4b30a16517e7e .av-special-heading-tag{\nfont-size:46px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mplmj6ts-a181c4c311226afeeff4b30a16517e7e .av-special-heading-tag{\nfont-size:46px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mplmj6ts-a181c4c311226afeeff4b30a16517e7e .av-special-heading-tag{\nfont-size:46px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mplmj6ts-a181c4c311226afeeff4b30a16517e7e av-special-heading-h2 blockquote modern-quote  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><span class='special_amp'>\u201e<\/span>Kokoro<span class='special_amp'>\u201d<\/span> sau cheia secret\u0103 a succesului<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mplmkcis-53c37cbe9713e47a1ab51f2cf26c313c\">\n#top .av_textblock_section.av-mplmkcis-53c37cbe9713e47a1ab51f2cf26c313c .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-mplmkcis-53c37cbe9713e47a1ab51f2cf26c313c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2133 alignright\" src=\"https:\/\/www.brunomedicina.com\/wp-content\/uploads\/2026\/05\/kokoro.jpg\" alt=\"\" width=\"440\" height=\"293\" srcset=\"https:\/\/www.brunomedicina.com\/wp-content\/uploads\/2026\/05\/kokoro.jpg 700w, https:\/\/www.brunomedicina.com\/wp-content\/uploads\/2026\/05\/kokoro-300x200.jpg 300w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/p>\n<p>Cei care sunt familiariza\u021bi cu artele mar\u021biale japoneze \u2014 \u0219i mai ales cu filosofia care st\u0103 la baza acestora \u2014 \u0219tiu c\u0103 exist\u0103 un concept numit \u201ekokoro\u201d, care, de\u0219i \u00eenseamn\u0103 literalmente \u201einim\u0103\u201d, reprezint\u0103 esen\u021ba a ceea ce duce la victorie: \u201eatitudinea mental\u0103 corect\u0103\u201d.<br \/>\nEsen\u021ba acestui concept rezid\u0103 \u00een faptul c\u0103, \u00een lupt\u0103, mult mai important dec\u00e2t tehnica, armele sau num\u0103rul de combatan\u021bi este \u201espiritul r\u0103zboinic\u201d, care determin\u0103 rezultatul b\u0103t\u0103liei.<br \/>\nAceasta este o adev\u0103r \u00een toate domeniile \u00een care apare competi\u021bia: r\u0103zboi, jocuri, sport&#8230;<br \/>\nDe c\u00e2te ori s-a \u00eent\u00e2mplat ca un meci s\u0103 fie c\u00e2\u0219tigat nu de echipa favorit\u0103 sau mai bine echipat\u0103, ci de cea care a fost mai concentrat\u0103 \u0219i a demonstrat o dorin\u021b\u0103 mai mare de a c\u00e2\u0219tiga!<br \/>\nRevenind la noi, aceasta \u00eenseamn\u0103 c\u0103 preg\u0103tirea academic\u0103, capitalul, echipamentele moderne etc. \u2013 de\u0219i utile \u2013 nu vor garanta, singure, succesul \u00een afaceri dac\u0103 nu sunt conduse de o mentalitate corect\u0103.<\/p>\n<p>Dac\u0103 nu crede\u021bi, g\u00e2ndi\u021bi-v\u0103 la mul\u021bi economi\u0219ti care tr\u0103iesc din salariul de profesor sau la oamenii care s-au trezit brusc cu sume uria\u0219e de bani \u2013 din mo\u0219teniri, c\u00e2\u0219tiguri la loterie etc. \u2013 \u0219i care au ajuns din nou s\u0103raci dup\u0103 scurt timp.<br \/>\n(O not\u0103 pentru to\u021bi cei care aspir\u0103 s\u0103 se \u00eembog\u0103\u021beasc\u0103 rapid \u0219i f\u0103r\u0103 efort: cel pu\u021bin \u00een Occident, dintre cei care au c\u00e2\u0219tigat la loterie sau la pariuri pe fotbal, dup\u0103 doar un an, doar 5% se aflau \u00eentr-o situa\u021bie mai bun\u0103 dec\u00e2t \u00eenainte de c\u00e2\u0219tig; restul \u00ee\u0219i cheltuiser\u0103 to\u021bi banii f\u0103r\u0103 niciun beneficiu pentru viitorul lor).<\/p>\n<p>Calit\u0103\u021bi precum determinarea, tenacitatea, respectarea angajamentelor, o bun\u0103 organizare personal\u0103, autocontrolul \u0219i abilit\u0103\u021bile de comunicare \u2013 pentru a numi doar c\u00e2teva \u2013 sunt \u00een mod clar mult mai importante dec\u00e2t laurii sau banii dac\u0103 dori\u021bi cu adev\u0103rat s\u0103 ave\u021bi succes, \u0219i tocmai de aceea sunt incluse \u00een conceptul de \u201eatitudine mental\u0103 corect\u0103\u201d.<\/p>\n<p>Ei bine, acum, dup\u0103 cum probabil a\u021bi observat, toate aceste calit\u0103\u021bi sunt \u201einterne\u201d; ele nu depind de al\u021bii sau de situa\u021bia \u00een care ne afl\u0103m, ci exclusiv de noi \u00een\u0219ine, de creierul nostru.<br \/>\nCum s\u0103 le dob\u00e2ndim este tocmai subiectul pe care vreau s\u0103 \u00eel discut cu voi \u00een acest articol.<\/p>\n<h2>De ce vrem, dar nu putem? Sau, mai degrab\u0103, de ce am putea, dar nu vrem?<\/h2>\n<p>\u00cen articolul anterior, am scris c\u0103 creierul nostru este cel mai bun computer din univers.<br \/>\nDesigur, asta nu este adev\u0103rat, pentru c\u0103 este mult mai mult dec\u00e2t at\u00e2t, iar compararea lui cu un computer \u00eenseamn\u0103 c\u0103 avem o viziune destul de limitat\u0103 asupra posibilit\u0103\u021bilor pe care le avem la dispozi\u021bie.<br \/>\nRealitatea este c\u0103 de\u021binem un instrument minunat, dar din cauza ignoran\u021bei \u0219i a lenei, utiliz\u0103m doar 10% din capacit\u0103\u021bile sale. Mai mult, c\u00e2nd vine vorba de comportament (care, repet, depinde direct de ceea ce se \u00eent\u00e2mpl\u0103 \u00een creier), sim\u021bim adesea c\u0103 nu noi de\u021binem controlul \u0219i c\u0103 suntem supu\u0219i capriciilor unei for\u021be capricioase: vrem s\u0103 respect\u0103m o diet\u0103, dar nu putem; am vrea s\u0103 fim mai hot\u0103r\u00e2\u021bi sau mai \u00eencrez\u0103tori, dar c\u00e2nd vine momentul s\u0103 ac\u021bion\u0103m, ne lipse\u0219te hot\u0103r\u00e2rea; am vrea s\u0103 fim mai organiza\u021bi, mai ordona\u021bi, mai simpatici&#8230;<\/p>\n<p>Exist\u0103 o mul\u021bime de alte lucruri pe care le-am dori \u0219i ne d\u0103m seama c\u0103 depind exclusiv de noi, dar, dintr-un motiv sau altul, voin\u021ba noastr\u0103 pare s\u0103 se loveasc\u0103 de ceva mult mai puternic \u0219i de neclintit.<br \/>\nCe este de f\u0103cut?<\/p>\n<h2>Comportamentul este determinat de starea emo\u021bional\u0103<\/h2>\n<p>C\u00e2nd am \u00eenceput s\u0103 scriu articole despre comunicare, am expus anumite premise privind modul \u00een care func\u021bioneaz\u0103 mintea noastr\u0103 (\u201eBusiness Ideas\u201d nr. 8\/95, 9\/95), pe care a\u0219 dori s\u0103 le rezum aici \u00eenainte de a continua:<\/p>\n<p>&#8211; toat\u0103 experien\u021ba noastr\u0103 se bazeaz\u0103 pe stimuli senzoriali vizuali, auditivi \u0219i kinestezici, care pot fi externi sau interni (c\u00e2nd ne imagin\u0103m sau ne amintim ceva, de fapt reproducem stimuli senzoriali);<\/p>\n<p>&#8211; fiecare stare emo\u021bional\u0103 este rezultatul corel\u0103rii imaginilor senzoriale cu o stare fiziologic\u0103 specific\u0103, legate printr-o coresponden\u021b\u0103 unu-la-unu (dac\u0103 m\u0103 g\u00e2ndesc la lucruri deprimante, dup\u0103 scurt timp tind s\u0103 m\u0103 simt deprimat; \u00een mod similar, dac\u0103 \u00eemi \u00eencovoiez spatele \u0219i fa\u021ba mea cap\u0103t\u0103 o expresie deprimat\u0103, \u00eencep s\u0103 am g\u00e2nduri deprimante).<\/p>\n<p>&#8211; Fiecare comportament depinde de starea emo\u021bional\u0103, ceea ce \u00eenseamn\u0103 c\u0103 este determinat direct de starea emo\u021bional\u0103 \u00een care ne afl\u0103m (o observa\u021bie evident\u0103, dar una care este aproape \u00eentotdeauna uitat\u0103). Aceasta \u00eenseamn\u0103 c\u0103, dac\u0103 vrem s\u0103 manifest\u0103m un anumit comportament, trebuie mai \u00eent\u00e2i s\u0103 cre\u0103m starea emo\u021bional\u0103 adecvat\u0103; altfel, ne vom confrunta cu toate acele obstacole pe care le cunoa\u0219tem prea bine (aceasta este, desigur, o adev\u0103r absolut chiar \u0219i \u00een domeniul comunic\u0103rii: dac\u0103 vrem s\u0103 provoc\u0103m un anumit comportament la cineva, trebuie mai \u00eent\u00e2i s\u0103-l aducem \u00een starea emo\u021bional\u0103 adecvat\u0103; altfel, cuvintele noastre vor c\u0103dea pe urechi surde).<\/p>\n<h2>St\u0103rile emo\u021bionale dorite pot fi create cu doar pu\u021bin\u0103 imagina\u021bie \u0219i voin\u021b\u0103<\/h2>\n<p>\u00cen general, suntem obi\u0219nui\u021bi s\u0103 ne g\u00e2ndim la reac\u021biile noastre emo\u021bionale ca la ceva ciudat, ceva ce ne scap\u0103 de sub control \u2013 ceva la care nu putem dec\u00e2t s\u0103 ne supunem \u0219i, poate, s\u0103 ne pl\u00e2ngem, dar asupra c\u0103ruia nu putem ac\u021biona \u00een mod deliberat.<br \/>\nCu alte cuvinte, \u00eemi dau seama c\u0103 sunt trist sau fericit, deprimat sau entuziast, dar nu pot \u201edecide\u201d \u00een mod con\u0219tient s\u0103 \u00eencerc s\u0103 experimentez o anumit\u0103 stare emo\u021bional\u0103.<br \/>\nP\u00e2n\u0103 aici, suntem cu to\u021bii de acord.<br \/>\nNu-i a\u0219a?<\/p>\n<p>Bine, atunci v\u0103 invit s\u0103 \u00eencerca\u021bi un mic experiment (trebuie neap\u0103rat s\u0103-l face\u021bi, altfel nu ve\u021bi \u00een\u021belege ce \u00eencerc s\u0103 v\u0103 spun).<\/p>\n<p><strong>Experimentul 1<\/strong><\/p>\n<p>G\u00e2ndi\u021bi-v\u0103 la o situa\u021bie din trecut care v-a enervat \u00een mod deosebit \u2013 ceva ce a\u021bi f\u0103cut \u0219i care, ori de c\u00e2te ori v\u0103 aminti\u021bi, v\u0103 enerveaz\u0103.<br \/>\nPute\u021bi vizualiza scena, v\u0103 pute\u021bi aminti cuvintele care au fost rostite, succesiunea evenimentelor.<br \/>\nS\u0103 facem scena mai vie: imagina\u021bi-v\u0103 totul \u00eentr-un mod care s\u0103 v\u0103 atrag\u0103 \u2013 nu ca \u0219i cum v-a\u021bi privi din exterior, ci v\u0103z\u00e2ndu-v\u0103 ca \u0219i cum vi s-ar \u00eent\u00e2mpla din nou.<br \/>\nConcentra\u021bi-v\u0103 pe culorile hainelor, pe tonul cuvintelor, pe senza\u021biile fizice; \u00eencerca\u021bi s\u0103 recrea\u021bi cel pu\u021bin pozi\u021bia corpului sau mi\u0219c\u0103rile pe care le f\u0103cea\u021bi.<br \/>\nAi reu\u0219it? Bine.<br \/>\nEste foarte probabil c\u0103 ai sim\u021bit din nou acelea\u0219i emo\u021bii de atunci. (Te rog s\u0103 re\u021bii \u2013 \u00eent\u00e2mpl\u0103tor \u2013 c\u0103 tocmai te-ai pus \u00eentr-o stare de furie f\u0103r\u0103 niciun motiv, pur \u0219i simplu pentru c\u0103 \u021bi-am spus eu. De fapt, cite\u0219ti o revist\u0103 chiar acum; restul s-a \u00eent\u00e2mplat doar \u00een mintea ta.)<\/p>\n<p>\u00cen acest moment, te invit s\u0103 joci un mic joc: red\u0103 \u00eentreaga scen\u0103, dar de data aceasta \u00een alb-negru, ca \u00eentr-un film vechi, privindu-te din exterior, cu oameni care vorbesc pe nas \u0219i pe un ton foarte ascu\u021bit.<br \/>\nSe schimb\u0103 ceva?<br \/>\nAccelereaz\u0103 \u00eentreaga scen\u0103, ca \u00een vechile filme de comedie, ad\u0103ug\u00e2nd un acompaniament muzical caraghios.<br \/>\nCe se \u00eent\u00e2mpl\u0103?<br \/>\n\u0218i dac\u0103 ai vedea-o \u00een sens invers?<\/p>\n<p>Acum \u00eencearc\u0103 s\u0103 reconstitui scena original\u0103&#8230;<br \/>\nGreu, nu-i a\u0219a?<br \/>\n\u0218i c\u00e2t de mult s-a schimbat impactul emo\u021bional pe care aceast\u0103 amintire \u00eel are asupra ta?<\/p>\n<p><strong>Experimentul 2<\/strong><\/p>\n<p>S\u0103 facem acum un experiment \u00een sens invers.<br \/>\nG\u00e2nde\u0219te-te la un moment \u00een care ai fost deosebit de mul\u021bumit de tine. \u00cencearc\u0103 s\u0103 te vizualizezi \u00een cadrul scenei, concentr\u00e2ndu-te pe culori, cuvinte \u0219i senza\u021bii fizice.<br \/>\nE\u0219ti gata?<br \/>\nAcum m\u0103re\u0219te imaginea, f\u0103-o mai clar\u0103 \u0219i mai luminoas\u0103&#8230; Adaug\u0103 o muzic\u0103 de fundal potrivit\u0103 \u0219i revizuie\u0219te scena&#8230;<br \/>\nSe intensific\u0103 acel sentiment? Desigur c\u0103 da.<\/p>\n<p>S\u0103 ne limpezim mintea \u0219i s\u0103 analiz\u0103m ce tocmai am f\u0103cut:<br \/>\n&#8211; \u00cen primul r\u00e2nd, am descoperit c\u0103 putem crea o anumit\u0103 stare emo\u021bional\u0103 \u00een noi \u00een\u0219ine pur \u0219i simplu g\u00e2ndindu-ne la ea sau descriind-o (asta ni se \u00eent\u00e2mpl\u0103 c\u00e2nd citim un roman; altfel, ar trebui s\u0103-mi explica\u021bi cum se face c\u0103 ni\u0219te semne pe h\u00e2rtie pot produce emo\u021bii \u00een noi). \u0218i, cu siguran\u021b\u0103, \u0219ti\u021bi exact cum s\u0103 face\u021bi asta, pentru c\u0103 face\u021bi exact acest lucru de fiecare dat\u0103 c\u00e2nd v\u0103 sup\u0103ra\u021bi sau v\u0103 bucura\u021bi de ceva ce s-a \u00eent\u00e2mplat \u00een trecut.<\/p>\n<p>&#8211; \u00cen al doilea r\u00e2nd, mai presus de toate, am descoperit c\u0103 ne putem influen\u021ba amintirile schimb\u00e2nd impactul emo\u021bional pe care \u00eel au asupra noastr\u0103 \u0219i, \u00een consecin\u021b\u0103, comportamentul corespunz\u0103tor.<\/p>\n<p>Acest lucru se \u00eent\u00e2mpl\u0103 deoarece nu at\u00e2t imaginea \u00een sine determin\u0103 r\u0103spunsul emo\u021bional, c\u00e2t mai degrab\u0103 microcomponentele din care este compus\u0103, a\u0219a cum \u0219tiu bine exper\u021bii \u00een publicitate.<br \/>\nCu alte cuvinte, ac\u021bion\u00e2nd asupra \u201esubmodalit\u0103\u021bilor\u201d (acesta este termenul tehnic), schimb\u0103m semnifica\u021bia st\u0103rii emo\u021bionale a unei imagini: o putem clarifica sau suprima, m\u0103ri sau reduce, o putem face static\u0103 sau \u00eei putem da mi\u0219care, cu sau f\u0103r\u0103 muzic\u0103 etc.<br \/>\nPutem fi, a\u0219adar, regizorii propriilor noastre min\u021bi \u0219i, \u00een consecin\u021b\u0103, st\u0103p\u00e2nii lor \u2013 nu sclavii lor \u2013 pur \u0219i simplu prin crearea st\u0103rii emo\u021bionale care duce la comportamentul dorit.<\/p>\n<p>De exemplu, \u00een ceea ce prive\u0219te amintirile care pot declan\u0219a st\u0103ri depresive, de\u0219i este extrem de dificil s\u0103 alung\u0103m \u00een mod voluntar un g\u00e2nd nepl\u0103cut din mintea noastr\u0103, este extraordinar de u\u0219or s\u0103 \u00eei reducem intensitatea, imaginea \u0219i, \u00een cele din urm\u0103, s\u0103 \u00eei facem o fotografie \u0219i s\u0103 \u00eei d\u0103m foc.<br \/>\nVei fi surprins s\u0103 descoperi c\u0103 vindecarea este complet\u0103.<\/p>\n<p>\u00cenc\u0103 nu crezi c\u0103 \u00ee\u021bi po\u021bi controla emo\u021biile?<br \/>\n\u00cencerca\u021bi c\u00e2teva experimente, precum cele de mai sus, \u0219i chiar \u0219i doar cu ceea ce v-am spus, ve\u021bi fi uimi\u021bi de ceea ce ve\u021bi putea face.<br \/>\n(O avertizare: ve\u021bi descoperi c\u0103 aceasta este o metod\u0103 extrem de puternic\u0103, iar modific\u0103rile pe care le face\u021bi imaginilor tind s\u0103 se lege permanent de amintirea original\u0103, alter\u00e2nd-o \u00een direc\u021bia schimb\u0103rii efectuate \u2013 fie c\u0103 este vorba de amplificare sau de atenuare. Lucra\u021bi inteligent!)<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Cu mult \u00eenainte ca \u201ementalitatea\u201d s\u0103 devin\u0103 un cuv\u00e2nt la mod\u0103, tradi\u021biile mar\u021biale japoneze puneau accentul pe Kokoro: atitudinea interioar\u0103 care determin\u0103 victoria. Acest articol exploreaz\u0103 modul \u00een care st\u0103rile emo\u021bionale modeleaz\u0103 comportamentul, performan\u021ba, motiva\u021bia \u0219i succesul.<\/p>\n","protected":false},"author":1,"featured_media":2137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,42,8],"tags":[],"class_list":["post-2144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-idei-de-afaceri","category-uncategorized-ro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kokoro: De ce atitudinea mental\u0103 conteaz\u0103 mai mult dec\u00e2t talentul | Bruno Medicina - Performance Coach HPCC<\/title>\n<meta name=\"description\" content=\"Descoperi\u021bi conceptul japonez de Kokoro \u0219i modul \u00een care atitudinea mental\u0103 modeleaz\u0103 succesul, performan\u021ba, motiva\u021bia \u0219i st\u0103p\u00e2nirea emo\u021biilor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brunomedicina.com\/ro\/1996\/10\/01\/kokoro-sau-cheia-secreta-a-succesului\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kokoro: De ce atitudinea mental\u0103 conteaz\u0103 mai mult dec\u00e2t talentul | Bruno Medicina - 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