{"id":2304,"date":"2013-05-01T14:51:04","date_gmt":"2013-05-01T14:51:04","guid":{"rendered":"https:\/\/www.brunomedicina.com\/2013\/05\/01\/obiective-s-m-a-r-t-sau-obiective-g-e-n-i-u-s\/"},"modified":"2026-05-30T09:52:26","modified_gmt":"2026-05-30T09:52:26","slug":"obiective-s-m-a-r-t-sau-obiective-g-e-n-i-u-s","status":"publish","type":"post","link":"https:\/\/www.brunomedicina.com\/ro\/2013\/05\/01\/obiective-s-m-a-r-t-sau-obiective-g-e-n-i-u-s\/","title":{"rendered":"Obiective S.M.A.R.T. sau obiective G.E.N.I.U.S.?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mppm2xk8-533b6b78c14c3d7886d25373ddaf0071\">\n#top .av-special-heading.av-mppm2xk8-533b6b78c14c3d7886d25373ddaf0071{\npadding-bottom:10px;\nfont-size:3vw;\n}\nbody .av-special-heading.av-mppm2xk8-533b6b78c14c3d7886d25373ddaf0071 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mppm2xk8-533b6b78c14c3d7886d25373ddaf0071 .av-special-heading-tag{\nfont-size:3vw;\n}\n.av-special-heading.av-mppm2xk8-533b6b78c14c3d7886d25373ddaf0071 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 990px){ \n#top #wrap_all .av-special-heading.av-mppm2xk8-533b6b78c14c3d7886d25373ddaf0071 .av-special-heading-tag{\nfont-size:46px;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-mppm2xk8-533b6b78c14c3d7886d25373ddaf0071 .av-special-heading-tag{\nfont-size:46px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mppm2xk8-533b6b78c14c3d7886d25373ddaf0071 .av-special-heading-tag{\nfont-size:46px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mppm2xk8-533b6b78c14c3d7886d25373ddaf0071 .av-special-heading-tag{\nfont-size:46px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mppm2xk8-533b6b78c14c3d7886d25373ddaf0071 av-special-heading-h2 blockquote modern-quote  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Obiective S.M.A.R.T. sau obiective G.E.N.I.U.S.?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23qtcc-22b77deaa6dd9b825aac4e0541c2c505\">\n#top .av_textblock_section.av-23qtcc-22b77deaa6dd9b825aac4e0541c2c505 .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-23qtcc-22b77deaa6dd9b825aac4e0541c2c505 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2286 alignright\" src=\"https:\/\/www.brunomedicina.com\/wp-content\/uploads\/2013\/05\/nolimits.jpg\" alt=\"\" width=\"440\" height=\"293\" srcset=\"https:\/\/www.brunomedicina.com\/wp-content\/uploads\/2013\/05\/nolimits.jpg 700w, https:\/\/www.brunomedicina.com\/wp-content\/uploads\/2013\/05\/nolimits-300x200.jpg 300w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/p>\n<blockquote>\n<p><em>\u201eCe e bun pentru GM e bun pentru \u021bar\u0103\u201d<\/em><br \/>\n<em> Charlie Wilson, CEO-ul GM (vezi nota de la sf\u00e2r\u0219it)<\/em><\/p>\n<\/blockquote>\n<blockquote>\n<p><em>\u201eDac\u0103 vrei s\u0103-i faci pe zei s\u0103 r\u00e2d\u0103\u2026 spune-le planurile tale.\u201d<\/em><br \/>\n<em> Allan Cole<\/em><\/p>\n<\/blockquote>\n<blockquote>\n<p><em>\u201eOmule, v\u0103d \u00een Fight Club cei mai puternici \u0219i mai de\u0219tep\u021bi b\u0103rba\u021bi care au tr\u0103it vreodat\u0103. V\u0103d tot acest poten\u021bial \u0219i v\u0103d risip\u0103. La naiba, o \u00eentreag\u0103 genera\u021bie care pompeaz\u0103 benzin\u0103, serve\u0219te la mese; sclavi cu guler alb. Publicitatea ne face s\u0103 alerg\u0103m dup\u0103 ma\u0219ini \u0219i haine, s\u0103 lucr\u0103m la slujbe pe care le ur\u00e2m ca s\u0103 putem cump\u0103ra rahaturi de care nu avem nevoie. Suntem copiii mijlocii ai istoriei, omule. F\u0103r\u0103 scop sau loc. Nu avem un Mare R\u0103zboi. Nici o Mare Depresiune. Marele nostru R\u0103zboi este un r\u0103zboi spiritual\u2026 Marea noastr\u0103 Depresiune este via\u021ba noastr\u0103. Cu to\u021bii am fost crescu\u021bi de televiziune s\u0103 credem c\u0103 \u00eentr-o zi vom fi cu to\u021bii milionari \u0219i zei ai filmului \u0219i vedete rock. Dar nu vom fi. \u0218i \u00eenv\u0103\u021b\u0103m \u00eencet acest lucru. \u0218i suntem foarte, foarte sup\u0103ra\u021bi.\u201d<\/em><br \/>\n<em> Tyler Durden, Fight Club<\/em><\/p>\n<\/blockquote>\n<p><strong>Obiective<\/strong>, obiective, obiective. Nu exist\u0103\u00a0<strong>trainer, guru, self help author, redactor, coach<\/strong>\u00a0care nu este dispus s\u0103 ne \u00eemp\u0103rt\u0103\u0219easc\u0103 (cu tonul pe jum\u0103tate parental, pe jumatate conspirator al cuiva care ne va revela un mare secret) formula magic\u0103 a succesului: alege-\u021bi obiectivul, scrie-l pe h\u00e2rtie, f\u0103 un plan astfel \u00eenc\u00e2t s\u0103-l atingi, ac\u021bioneaz\u0103 \u0219i adapteaz\u0103 ac\u021biunea dup\u0103 feedback.<\/p>\n<p>Cei care vor s\u0103 arate c\u00e2t de \u0219coli\u021bi \u0219i certifica\u021bi sunt, adaug\u0103 valorile personale, criterii de satisfacere, controale ecologice, return of investement, aliniere neurologic\u0103 de toate felurile (\u0219i cine mai \u0219tie ce), totul condimentat cu psihojargonul de rigoare, eventual ad\u0103ug\u00e2nd ritualuri motiva\u021bionale zilnice \u0219i repertoriul obi\u0219nuit de afirma\u021bii \u0219i vizualiz\u0103ri.<\/p>\n<p>\u0218i cu recomandarea final\u0103 de care se pare c\u0103 nu putem sc\u0103pa: obiectivul s\u0103 fie\u00a0SMART! (Nu cred c\u0103 mai exist\u0103 cineva pe lume care s\u0103 nu \u0219tie c\u0103 SMART \u00eenseamn\u0103 <strong>Specific, Measurable, Achievable, Realistic \u0219i Timed<\/strong>.)<\/p>\n<h2>Cultul obiectivelor SMART<\/h2>\n<p>Evident, nu am nimic de comentat despre \u00eenfruntarea aceasta atunci c\u00e2nd vine vorba s\u0103 realizezi ceva: de c\u00e2nd exist\u0103 omenirea, exist\u0103\u00a0<strong>conceptul de \u201cproiect\u201d<\/strong>\u00a0(din latin\u0103 \u201cprojicere\u201c = a arunca \u00een avans), fiind considerat metoda cea mai eficient\u0103 de a focaliza resurse diferite spre un scop comun. Putem s\u0103 fim siguri c\u0103 Marele zid, Piramidele, Parthenon-ul, Coloseum-ul (sau nicio simpl\u0103 caban\u0103 de la \u021bar\u0103 sau un vas) nu au fost construite merg\u00e2nd la \u00eent\u00e2mplare, ci folosind un proiect c\u00e2t se poate de precis, cu at\u00e2t mai bine g\u00e2ndit cu c\u00e2t opera de realizat era mai complex\u0103.<\/p>\n<p>\u00cen aceea\u0219i ordine de idei, e aproape imposibil ca un eveniment, o afacere, un film sau orice vre\u021bi voi s\u0103 ias\u0103 bine f\u0103r\u0103 o strategie corect\u0103 \u0219i un plan bine pus la punct. Se \u0219tie c\u0103 lipsa de g\u00e2ndire strategic\u0103 \u0219i planificare este cauza principal\u0103 a e\u0219ecurilor \u00een orice domeniu.<\/p>\n<p>A\u0219adar, nu pot dec\u00e2t s\u0103 \u00eencurajez conceptul de\u00a0<strong>\u201cplan your work \u2013 work your plan\u201d<\/strong>, cel pu\u021bin pe plan profesional, ca singura metod\u0103 valabil\u0103 de a \u00eendeplini sarcinile \u0219i a respecta angajamentele.<\/p>\n<p>Eventual, \u00eemi este greu s\u0103 \u00een\u021beleg de ce ceva at\u00e2t de banal \u0219i evident este prezentat ca o mare noutate, de ce mai trebuie explicat \u0219i de ce, pur \u0219i simplu, nu este predat \u00een \u0219coli \u00eempreun\u0103 cu cititul \u0219i opera\u021biile elementare.<\/p>\n<p>Acestea fiind spuse, e clar c\u0103 aplicarea acestui principiu de planificare \u00een via\u021ba personal\u0103, a\u0219a cum sugereaz\u0103 unele cursuri la mod\u0103 sau c\u0103r\u021bi de self help, este complet gre\u0219it\u0103, stupid\u0103, iar c\u00e2nd func\u021bioneaz\u0103 (din fericire, rareori)\u00a0 devastatoare.<\/p>\n<h2>De ce planificarea func\u021bioneaz\u0103 pentru companii<\/h2>\n<p>\u0218i asta nu numai din punct de vedere practic (cum po\u021bi s\u0103 planifici c\u00e2nd o s\u0103 ai un accident, boal\u0103 sau c\u00e2nd te \u00eendr\u0103goste\u0219ti?), ci chiar din punct de vedere conceptual:\u00a0<strong>\u00een timp ce la o firm\u0103 este fundamental\u0103 respectarea unui plan pentru buna func\u021bionare a sistemului, pentru o persoan\u0103 chiar nu are sens.<\/strong><\/p>\n<p>Care este sensul \u2013 admi\u021b\u00e2nd s\u0103 fie posibil \u2013 de a-\u021bi face un plan pentru via\u021ba ta \u0219i a-l respecta? Cumva acela de a tr\u0103i via\u021ba ca un personaj de teatru care ac\u021bioneaz\u0103 dup\u0103 un script? De a tr\u0103i via\u021ba ca o c\u0103l\u0103torie organizat\u0103 de c\u0103tre o agen\u021bie c\u00e2nd \u0219tii exact unde o s\u0103 fii \u0219i ce o s\u0103 vezi de la ora de\u2026, la ora de\u2026? Bine\u00een\u021beles, aceasta e o metod\u0103 foarte eficient\u0103 de a vedea c\u00e2t mai mult, de a face c\u00e2t mai mult, dar chiar suntem siguri c\u0103 acesta este scopul?<\/p>\n<p>Ajungem la un punct: firmele au, evident,\u00a0<strong>profitul ca scop primar<\/strong>, iar cheia pentru profit nu poate fi dec\u00e2t organizarea, planificarea, eficientizarea, focalizarea \u0219.a.m.d.<\/p>\n<h2>De ce e\u0219ueaz\u0103 adesea \u00een cazul oamenilor<\/h2>\n<p>Dar a crede c\u0103 \u0219i oamenii au acela\u0219i scop \u2013 deci singura m\u0103sur\u0103 a rezultatului s\u0103 fie \u201ccantitativ\u0103\u201d \u2013 \u00eenseamn\u0103 supunere la sp\u0103larea creierului realizat\u0103 de c\u0103tre corpora\u021bii care nu au nici cel mai mic interes pentru oameni \u0219i vor numai cump\u0103r\u0103tori care s\u0103 consume din ce \u00een ce mai mult. \u00censeamn\u0103 o viziune extrem de trist\u0103 a unui om c\u00e2t se poate de eficient, c\u00e2t se poate de organizat, productiv \u0219i, putem s\u0103 fim siguri, c\u00e2t se poate de nefericit \u0219i plictisit.<\/p>\n<p>A\u0219adar, s\u0103 ne \u00eentoarcem la tem\u0103: nu am nimic \u00eempotriva\u00a0<strong>obiectivelor SMART<\/strong>\u00a0\u0219i \u00eempotriva\u00a0<strong>tehnicilor motiva\u021bionale<\/strong>. \u0218tiu c\u00e2t de important\u0103 poate fi trecerea cotei de pia\u021b\u0103 de la 23% la 27% \u00een zona ta, m\u0103rirea ratei de succes a \u00eent\u00e2lnirilor, livrarea m\u0103rfii cu jum\u0103tate de or\u0103 mai repede dec\u00e2t concuren\u021ba, respectarea termenului unei lucr\u0103ri. Este ok, s\u0103 fim c\u00e2t se poate de SMART, organiza\u021bi \u0219i productivi.<\/p>\n<p>Dar pentru a nu ne trezi neferici\u021bi \u0219i plictisi\u021bi pe plan personal, de ce nu am \u00eencerca ceva complet diferit? De ce nu am avea \u00eencredere\u00a0<strong>\u00een<\/strong>\u00a0<strong>creativitate, \u00een \u00eent\u00e2mplare, \u00een serendipity<\/strong>?<\/p>\n<p>De ce nu accept\u0103m adev\u0103rul evident c\u0103 obiectivele pe care, \u00eentr-adev\u0103r, le-am atins \u0219i ne-au dat senza\u021bia de fericire nu au avut nevoie de niciun seminar, de tehnici de motivare, de vizualizare, de afirma\u021bii, ci, pur \u0219i simplu, am alergat dup\u0103 ele pentru c\u0103 nu reu\u0219eam s\u0103 ne g\u00e2ndim la altceva \u0219i \u201c\u0219tiam\u201d c\u0103 \u201casta vreau!\u201d.<\/p>\n<h2>Diferen\u021ba dintre sens \u0219i motiva\u021bie<\/h2>\n<p>A\u0219adar, consider c\u0103 atunci c\u00e2nd abord\u0103m aceast\u0103 tem\u0103 a obiectivelor, ar trebui s\u0103 ne punem o \u00eentrebare cu care insist mereu la traininguri: care este \u201csensul\u201d obiectivelor pe care le dori\u021bi? (un cuv\u00e2nt care \u2013 cum am spus de nenum\u0103rate ori \u2013 \u00eenseamn\u0103, \u00een acela\u0219i timp, fie\u00a0<strong>\u201cdirec\u021bie\u201d<\/strong>, fie\u00a0<strong>\u201csemnifica\u021bie\u201d<\/strong>).<\/p>\n<p>Poate am o viziune personal\u0103, dar dac\u0103 ai nevoie s\u0103 fii\u00a0<strong>\u201cmotivat\u201d spre un obiectiv<\/strong>\u00a0\u00eenseamn\u0103 c\u0103 nu te intereseaz\u0103. Dac\u0103 atunci c\u00e2nd te g\u00e2nde\u0219ti la ob\u021binerea lui nu sim\u021bi o senza\u021bie de bucurie \u0219i \u00eemplinire, \u00eenseamn\u0103 c\u0103 e gre\u0219it. Dac\u0103 \u00ee\u021bi trebuie afirma\u021bii ca s\u0103 \u021bi-l reaminte\u0219ti \u0219i \u00eencerci s\u0103-\u021bi speli singur creierul, nu-\u021bi va merge. \u0218i dac\u0103 ob\u021bii ceva, po\u021bi s\u0103 fii sigur c\u0103 nu va fi mul\u021bumirea. \u0218i dac\u0103 nu o s\u0103 fii mul\u021bumit, ce folos vor avea obiectivele?<\/p>\n<p>\u00cenaint\u00e2nd \u00een v\u00e2rst\u0103, am tras o concluzie asupra acestui subiect complet diferit\u0103 \u0219i voi vorbi alt\u0103 dat\u0103 despre aceasta; nici nu sunt a\u0219a de sigur c\u0103 e ceva care se poate comunica prin cuvinte scrise.<\/p>\n<h2>S.M.A.R.T. sau G.E.N.I.U.S.?<\/h2>\n<p>Prin urmare, nu am un r\u0103spuns final, dar v\u0103 rog s\u0103 reflecta\u021bi un moment asupra acestui \u201csens\u201d \u2013 poate ve\u021bi descoperi ceva. \u0218i dac\u0103 vre\u021bi un obiectiv care \u00eentr-adev\u0103r v\u0103 motiveaz\u0103, care \u00eentr-adev\u0103r v\u0103 va \u00eempinge la ac\u021biune, de ce s\u0103 nu renun\u021b\u0103m la mediocritatea sugerat\u0103 de presupusul SMART s\u0103 \u0219i nu folosim altceva? Ca de exemplu, obiectivul nostru s\u0103 fie:<\/p>\n<ul>\n<li><strong>G<\/strong>randiose<\/li>\n<li><strong>E<\/strong>xtraordinar<\/li>\n<li><strong>N<\/strong>o limited<\/li>\n<li><strong>I<\/strong>ncredible<\/li>\n<li><strong>U<\/strong>niversal<\/li>\n<li><strong>S<\/strong>pectaculous<\/li>\n<\/ul>\n<p>Nu \u0219tiu, mie \u00eemi sun\u0103 mai bine\u2026<\/p>\n<p>Un salut,<\/p>\n<p><a href=\"https:\/\/www.brunomedicina.com\/ro\/cine-sunt\/\">Bruno<\/a><\/p>\n<p>P.S. Am pus deliberat citatul lui Wilson deoarece cred c\u0103 trebuie s\u0103 \u00eenv\u0103\u021b\u0103m din experien\u021ba altora.<\/p>\n<p>Nu exist\u0103 \u00eendoiala c\u0103 GM a fost condus\u0103 folosind cele mai performante metode de\u00a0<strong>proiectare<\/strong>, de\u00a0<strong>eficientizare<\/strong>, de\u00a0<strong>motivare<\/strong>, de\u00a0<strong>optimizare<\/strong>, de\u00a0<strong>ROI<\/strong>, de\u00a0<strong>SMART<\/strong>, de\u00a0<strong>PERT<\/strong>, de\u00a0<strong>ISO<\/strong>, de ce vre\u021bi voi.<\/p>\n<p>\u00cenainte de a le folosi \u00een via\u021ba personal\u0103, poate ar trebui s\u0103 ne reamintim c\u0103, pe 1 iunie 2009, GM a falimentat.<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Planificarea este esen\u021bial\u0103 pentru organiza\u021bii. Cu toate acestea, atunci c\u00e2nd este aplicat\u0103 f\u0103r\u0103 discern\u0103m\u00e2nt \u00een via\u021ba personal\u0103, rezultatul este o form\u0103 de eficien\u021b\u0103 lipsit\u0103 de sens \u0219i poten\u021bial devastatoare.<\/p>\n<p>Cultul obiectivelor SMART<br \/>\nDe ce planificarea func\u021bioneaz\u0103 pentru companii<br \/>\nDe ce e\u0219ueaz\u0103 adesea pentru fiin\u021bele umane<br \/>\nConsumatori sau fiin\u021be umane?<br \/>\nDiferen\u021ba dintre sens \u0219i motiva\u021bie<br \/>\nCe obiective conteaz\u0103 cu adev\u0103rat?<br \/>\nSMART sau G.E.N.I.U.S.?<\/p>\n<p>. <\/p>\n","protected":false},"author":1,"featured_media":2290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,8],"tags":[],"class_list":["post-2304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-uncategorized-ro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Obiective S.M.A.R.T. sau obiective G.E.N.I.U.S.? - Bruno Medicina - Performance Coach HPCC<\/title>\n<meta name=\"description\" content=\"Oare obiectivele SMART sunt \u00eentr-adev\u0103r cea mai bun\u0103 cale c\u0103tre succes? 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