{"id":2335,"date":"2008-09-12T10:33:44","date_gmt":"2008-09-12T10:33:44","guid":{"rendered":"https:\/\/www.brunomedicina.com\/2008\/09\/12\/double-coachburger-la-mctraining\/"},"modified":"2026-06-01T14:03:25","modified_gmt":"2026-06-01T14:03:25","slug":"double-coachburger-la-mctraining","status":"publish","type":"post","link":"https:\/\/www.brunomedicina.com\/ro\/2008\/09\/12\/double-coachburger-la-mctraining\/","title":{"rendered":"Double Coachburger la McTraining"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mps7qf03-941203a5f1c347363c8e198f43b2b63f\">\n#top .av-special-heading.av-mps7qf03-941203a5f1c347363c8e198f43b2b63f{\npadding-bottom:10px;\nfont-size:3vw;\n}\nbody .av-special-heading.av-mps7qf03-941203a5f1c347363c8e198f43b2b63f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mps7qf03-941203a5f1c347363c8e198f43b2b63f .av-special-heading-tag{\nfont-size:3vw;\n}\n.av-special-heading.av-mps7qf03-941203a5f1c347363c8e198f43b2b63f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 990px){ \n#top #wrap_all .av-special-heading.av-mps7qf03-941203a5f1c347363c8e198f43b2b63f .av-special-heading-tag{\nfont-size:46px;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-mps7qf03-941203a5f1c347363c8e198f43b2b63f .av-special-heading-tag{\nfont-size:46px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mps7qf03-941203a5f1c347363c8e198f43b2b63f .av-special-heading-tag{\nfont-size:46px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mps7qf03-941203a5f1c347363c8e198f43b2b63f .av-special-heading-tag{\nfont-size:46px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mps7qf03-941203a5f1c347363c8e198f43b2b63f av-special-heading-h2 blockquote modern-quote  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Double Coachburger la McTraining<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2fk9q9-b35a1695dceab279cd49b6d194f0bc52\">\n#top .av_textblock_section.av-2fk9q9-b35a1695dceab279cd49b6d194f0bc52 .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-2fk9q9-b35a1695dceab279cd49b6d194f0bc52 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2323 alignright\" src=\"https:\/\/www.brunomedicina.com\/wp-content\/uploads\/2026\/05\/hamburger.jpg\" alt=\"\" width=\"440\" height=\"293\" srcset=\"https:\/\/www.brunomedicina.com\/wp-content\/uploads\/2026\/05\/hamburger.jpg 700w, https:\/\/www.brunomedicina.com\/wp-content\/uploads\/2026\/05\/hamburger-300x200.jpg 300w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/p>\n<p>Este mereu pl\u0103cut s\u0103 descoperi c\u0103 previziunile tale s-au dovedit corecte&#8230;<br \/>\nAcum un an \u0219i jum\u0103tate, \u00eentr-un interviu despre pia\u021b\u0103 de training din Romania, spuneam c\u0103 a\u0219a cum lan\u021burile de supermarket gestionate de corpora\u021biile multina\u021bionale au impus regulile lor distrug\u00e2nd practic micul comer\u021b de cartier, la fel se v\u0103 \u00eent\u00e2mpl\u0103 \u0219i cu pia\u021b\u0103 de training.<\/p>\n<h2>Preluarea corporativ\u0103 a form\u0103rii profesionale<\/h2>\n<p>\u00cens\u0103, sincer nu m-am g\u00e2ndit c\u0103 lucrurile se vor \u00eent\u00e2mpl\u0103 a\u0219a de repede! Daca la asta adaug\u0103m\/remarcam faptul c\u0103 domeniul training-ului a devenit interesant pentru cei mari, implic\u00e2nd bani de la finan\u021b\u0103ri europene, faptul c\u0103 se impun niste standarde de preg\u0103tire, certific\u0103ri, aprob\u0103ri, ISO sau faptul c\u0103 aceste corpora\u021bii vor s\u0103 munceasc\u0103 numai intre ele (s\u0103 nu mai vorbim despre faptul c\u0103 filiera romana de la corpora\u021bie X din Anglia o s\u0103 apeleze la filiera romana de training de la firma Y tot din Anglia \u0219i a\u0219a banii se \u00eentorc de unde au venit\u2026), \u0219i \u00een orice caz doresc training-uri cu \u201crecunoa\u0219tere interna\u021bional\u0103\u201d de la un brand cunoscut (de preferin\u021b\u0103 made \u00een U\u0218A) e clar c\u0103 spa\u021biul de manevra pentru cine nu are o mega-structura \u00een spate devine din ce \u00een ce mai mic.<\/p>\n<h2>Vor disp\u0103rea trainerii independen\u021bi?<\/h2>\n<p>\u00cen principiu, asta ar fi ceva pozitiv, cel pu\u021bin aparent: la un moment dat, de c\u00e2nd domeniul training-ului a devenit atr\u0103g\u0103tor din punct de vedere economic, au ap\u0103rut peste noapte un num\u0103r neprecizat de neolicentiati, profesori reprofila\u021bi, manageri la \u0219omaj, care au citit c\u00e2teva c\u0103r\u021bi sau au f\u0103cut un seminar de weekend \u0219i s-au proclamat traineri \u0219i coacheri.<br \/>\nRezultatul este c\u0103, evident, clientul \u00ee\u0219i v\u0103 da seama de lipsa de profesionalitate a acestora numai dup\u0103 unul sau mai multe training-uri nereu\u0219ite; oricum este complet z\u0103p\u0103cit de un exces de oferta \u00een care fiecare se lauda c\u0103 este cel mai bun, c\u0103 are cine \u0219tie cate certific\u0103ri interna\u021bionale \u0219i oricum evalueaz\u0103 mai mult dup\u0103 bro\u0219uri dec\u00e2t dup\u0103 con\u021binut.<\/p>\n<p>A\u0219adar, faptul c\u0103 exista inten\u021bia de a face cur\u0103\u021benie prin ridicarea standardelor \u0219i scoaterea din pia\u021b\u0103 a incompeten\u021bilor\/neprofesioni\u0219tilor este desigur ceva bun.<\/p>\n<h2>Ridicarea standardelor sau ridicarea barierelor?<\/h2>\n<p>Din p\u0103cate, rezultatul inevitabil v\u0103 fi c\u0103 un singur trainer freelancer, care v\u0103 trebui s\u0103 \u00eendeplineasc\u0103 acelea\u0219i condi\u021bii de certific\u0103ri, ISO, aprob\u0103ri, la fel c\u0103 o corpora\u021bie de training \u2013 \u0219tiind c\u0103 oricum nu are cum s\u0103 prind\u0103 contractele cele mari \u2013 pur \u0219i simplu nu v\u0103 mai face fata \u0219i v\u0103 renun\u021b\u0103, \u00ee\u0219i v\u0103 schimba meseria sau se v\u0103 angaja la una dintre aceste companii mari.<\/p>\n<p>Evident, e vorba de un proces economic global \u00een care pia\u021b\u0103 de training nu este dec\u00e2t o microfractiune, prin urmare nu avem cum s\u0103 ne \u00eempotrivim; e vorba de un proces \u00een care puterea v\u0103 trece de la state na\u021bionale la corpora\u021bii multina\u021bionale (dintre care multe au un buget mai mare dec\u00e2t unele tari) \u0219i, ne place sau nu, probabil, ne vor \u00eendrept\u0103 spre o forma de comunism \u201cde facto\u201d \u00een care singura cale de a supravie\u021bui v\u0103 fi aceea de a te angaja la una dintre aceste corpora\u021bii, daca nu vrei s\u0103 mori de foame.<br \/>\n(nota: daca cineva crede c\u0103 sunt exagerat \u00een previziunile mele, ar trebui s\u0103 se g\u00e2ndeasc\u0103 c\u0103 func\u021bionarii de la comisiile de la Bruxelles care fixeaz\u0103 standardele influen\u021beaz\u0103 via\u021b\u0103 a 400 de milioane de persoane far\u0103 s\u0103 dea vreo justificare \u0219i far\u0103 s\u0103 fie ale\u0219i de nimeni. Ar trebui un tratat mare pentru a explica anumite chestii, poate o s\u0103 deschid un blog).<\/p>\n<h2>McDonald&#8217;s sau&#8230; McTraining?<\/h2>\n<p>McDonald este exemplul cel mai paradigmatic de a produce profit cu minim de efort, de a atinge aproape perfec\u021biunea \u00een optimizarea resurselor \u0219i de a satisface oarecum nevoia clien\u021bilor de a umple stomacul far\u0103 s\u0103 se g\u00e2ndeasc\u0103 prea mult, cu un produs garantat care arata la fel \u00een \u00een orice colt al lumii.<br \/>\n\u00centrebarea mea este: daca luam buc\u0103tari chinezi, italiani, francezi, romani, poate cu zeci de ani de experien\u021b\u0103 \u0219i un repertoriu propriu de farfurii \u0219i \u2013 din motive economice \u2013 \u00eei obligam s\u0103 preg\u0103teasc\u0103 cheesburger \u0219i Big Mac, chiar facem o treaba buna? Chiar asta este \u00een avantajul clientului?<br \/>\nAdic\u0103, cu siguran\u021b\u0103 oferim un produs garantat, cu siguran\u021b\u0103 satisfacem oarecum nevoile nutri\u021bionale ale clientului, cu siguran\u021b\u0103 profitul v\u0103 fi mai mare, dar\u2026 ne dam seama ce se v\u0103 pierde?<br \/>\n\u00cen acest \u201cdar\u201d e \u021boa\u021b\u0103 triste\u021bea \u0219i \u00eengrijorarea mea.<\/p>\n<h2>Ce pierdem?<\/h2>\n<p>C\u00e2nd v\u0103d cantitatea de traineri care \u00een meseria lor nu fac altceva dec\u00e2t s\u0103 repete (c\u0103 papagalii) teoriile altora \u0219i citesc slide-uri \u00een power point traduse de un program made \u00een u\u0219a (\u0219i, cu tot respectul, de multe ori niste banalit\u0103\u021bi pe care mi-ar fi ru\u0219ine s\u0103 le spun\u2026), m\u0103 tot g\u00e2ndesc c\u0103 lumea spre care ne \u00eendreptam nu \u00eemi place deloc.<\/p>\n<p>\u0218i poate mai fac o alta previziune: \u00een maximum 2-3 ani, nu numai c\u0103 cei care g\u00e2ndesc cu capul lor \u0219i nu se supun logicii corpora\u021biilor vor fi sco\u0219i economic din pia\u021b\u0103; pur \u0219i simplu se v\u0103 g\u0103si o forma \u00een care v\u0103 fi INTERZIS s\u0103 se spun\u0103 ceva diferit de ceea ce spun m\u0103riile companii.<\/p>\n<h2>Pre\u021bul standardiz\u0103rii<\/h2>\n<p>Nu e o noutate, orice dictatura a \u00eencercat s\u0103 fac\u0103 asta, \u0219i dictatura corpora\u021biilor nu v\u0103 fi diferita.<\/p>\n<p>Oricum, <strong>c\u00e2nd vom fi obliga\u021bi cu to\u021bi s\u0103 m\u00e2ncam hamburgeri cu carne modificata genetic (s\u0103 se maximizeze profitul) \u0219i cartofi de plastic, s\u0103 \u0219ti\u021bi c\u0103 eu o s\u0103 fiu mereu undeva \u00eentr-un subsol clandestin, gata s\u0103 ofer grup\u0103rilor de rezistenta o farfurie de spaghetti alla carbonara sau de trenette al pesto. Re\u021bete personale.<\/strong><\/p>\n<p>Cu respect,<\/p>\n<p><a href=\"https:\/\/www.brunomedicina.com\/ro\/cine-sunt\/\">Bruno<\/a><\/p>\n<h2>P.S.: O l\u0103murire necesara.<\/h2>\n<p>Am \u00eemp\u0103rt\u0103\u0219it articolul cu c\u00e2\u021biva prieteni \u00eenainte de a-l trimite, a\u0219a cum fac de obicei pentru a primi feedback, \u0219i mi s-a spus c\u0103 transmite frustrare, negativitate, \u00eengrijorare, agresivitate (lucruri cu care sunt de acord) \u0219i critic\u0103 la adresa altor formatori (ceea ce nu este deloc adev\u0103rat: mul\u021bi sunt prietenii mei; ei nu au f\u0103cut altceva dec\u00e2t s\u0103 se adapteze cerin\u021belor pie\u021bei \u0219i sunt primii care \u00eemi spun: \u201eBruno, o companie vrea certificare ISO, alta vrea aprobare CNFPA, alta vrea o licen\u021b\u0103 interna\u021bional\u0103, alta vrea cursul la mod\u0103\u2026 dac\u0103 nu \u00eei satisfac, nu primesc niciun contract\u201d<br \/>\nA\u0219adar, nu este deloc vorba de critic\u0103, ci de \u00eemp\u0103rt\u0103\u0219irea frustr\u0103rii lor de a trebui s\u0103 se supun\u0103 anumitor reguli care devin din ce \u00een ce mai sufocante \u0219i al c\u0103ror singur scop \u2013 \u00een opinia mea \u2013 este de a distruge orice ini\u021biativ\u0103 personal\u0103 \u0219i orice g\u00e2ndire independent\u0103.<br \/>\n\u0218i, de\u0219i sunt foarte con\u0219tient de pozi\u021bia mea privilegiat\u0103 (nu consider formarea profesional\u0103 o \u201eafacere\u201d, ci o modalitate de a comunica cu oamenii; am alte surse de venit; \u021bin multe sesiuni de formare gratuite pentru studen\u021bi \u0219i astfel \u00eemi pot permite s\u0103 fac ce vreau), sunt oarecum \u00eengrijorat de momentul \u00een care \u2013 sub un pretext sau altul \u2013 mi se va interzice s\u0103 vorbesc pentru c\u0103 opiniile mele nu sunt \u201ealiniate\u201d cu cele ale corpora\u021biilor.<br \/>\nA\u0219a cum am spus, este vorba despre ceva mult mai mare \u0219i, probabil, de neoprit; dou\u0103 exemple, dintre milioane: \u00een Italia stau la \u021bar\u0103 \u0219i, c\u00e2nd sunt acolo, primesc \u00eentotdeauna ou\u0103 proaspete, abia ouate, de la vecina mea \u2013 o b\u0103tr\u00e2n\u0103 care are c\u00e2teva g\u0103ini.<br \/>\nDar acum, asta nu mai este posibil\u2026 Pentru a-mi da ou\u0103le, b\u0103tr\u00e2na trebuie s\u0103 aib\u0103: un certificat de la un medic veterinar, un certificat ISO, un certificat de conformitate cu standardele pentru cl\u0103direa \u00een care sunt \u021binute g\u0103inile, un cod fiscal, o ma\u0219in\u0103 pentru a \u0219tampila ou\u0103le cu data \u0219i cel pu\u021bin 50 de g\u0103ini \u2013 doar ca s\u0103 men\u021bionez ce \u00eemi amintesc. Dac\u0103 \u00eencalc\u0103 vreuna dintre aceste cerin\u021be, risc\u0103 amenzi care ar l\u0103sa-o pe strad\u0103. Rezultatul este c\u0103, atunci c\u00e2nd \u00eemi d\u0103 ou\u0103le, lu\u0103m at\u00e2tea m\u0103suri de precau\u021bie \u00eenc\u00e2t parc\u0103 am face contraband\u0103 cu droguri\u2026 Desigur, toate acestea \u00een numele \u201eridic\u0103rii standardelor\u201d \u0219i al \u201edrepturilor consumatorilor\u201d.<\/p>\n<p>Un alt exemplu, care a fost larg discutat din cauza idio\u021beniei sale spectaculoase: un comerciant din Anglia a fost obligat s\u0103 distrug\u0103 5.000 de kiwi \u2013 perfec\u021bi \u0219i buni \u2013 pentru c\u0103 erau cu un milimetru mai mici dec\u00e2t standardul impus de Bruxelles. Nici m\u0103car nu i s-a permis s\u0103-i ofere cadou, deoarece amenda ar fi fost \u0219i mai mare. V\u0103 rog s\u0103 citi\u021bi articolul cu aten\u021bie, deoarece este un bun exemplu a ceea ce vreau s\u0103 spun \u0219i a ceea ce ne a\u0219teapt\u0103: <a href=\"http:\/\/www.express.co.uk\/posts\/view\/50039\/Banned-by-the-Eurocrats-kiwi-fruit-just-1mm-too-small\">http:\/\/www.express.co.uk\/posts\/view\/50039\/ Fructul de kiwi interzis de eurocra\u021bi pentru c\u0103 era cu doar 1 mm prea mic<\/a><br \/>\n\u0218i, oricum, nimic nu se compar\u0103 cu Tratatul de la Lisabona, care ne va modela viitorul: <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/? uri=celex:12007L\/TXT\">https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/?uri=celex:12007L\/TXT<\/a><\/p>\n<p>Arunca\u021bi o privire \u0219i \u00eentreba\u021bi-v\u0103 ce fel de oameni ar fi putut produce o astfel de nebunie (pe care majoritatea \u021b\u0103rilor au aprobat-o f\u0103r\u0103 a-\u0219i consulta cet\u0103\u021benii) \u0219i ce interese servesc ace\u0219tia.<\/p>\n<p>Desigur, timpul va ar\u0103ta dac\u0103 am avut dreptate sau dac\u0103 este doar un acces de paranoia.<br \/>\nDar \u021bine\u021bi minte: \u00een orice perioad\u0103 istoric\u0103, c\u00e2nd cei afla\u021bi la putere au \u00eencercat s\u0103 controleze g\u00e2ndirea (iar corpora\u021biile sunt adev\u0103rata putere ast\u0103zi) \u0219i s\u0103 reduc\u0103 la t\u0103cere g\u00e2ndirea critic\u0103, ceea ce a urmat nu a fost niciodat\u0103 pl\u0103cut. \u0218i nu voi rata ocazia de a transmite acest mesaj at\u00e2ta timp c\u00e2t pot.<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Pe m\u0103sur\u0103 ce corpora\u021biile multina\u021bionale au transformat comer\u021bul cu am\u0103nuntul \u00een fast-food, acela\u0219i proces a \u00eenceput s\u0103 remodeleze formarea profesional\u0103, coaching-ul \u0219i dezvoltarea profesional\u0103. Standardizarea spore\u0219te eficien\u021ba. Dar ce se \u00eent\u00e2mpl\u0103 c\u00e2nd expertiza, creativitatea \u0219i g\u00e2ndirea independent\u0103 devin victime colaterale?<\/p>\n","protected":false},"author":1,"featured_media":2327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,8],"tags":[],"class_list":["post-2335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-uncategorized-ro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Double Coachburger la McTraining - Bruno Medicina - Performance Coach HPCC<\/title>\n<meta name=\"description\" content=\"Ce se \u00eent\u00e2mpl\u0103 c\u00e2nd formarea profesional\u0103 devine standardizat\u0103, certificat\u0103, optimizat\u0103 \u0219i industrializat\u0103? 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