A strong sales team always plays a crucial role in building customer trust in the company, the product, and the people—the three key elements of any business. Perhaps the best investment a company can make is in its sales team, the point of contact through which customers interact with the company. We offer you a one-of-a-kind course that will help you build the strong team you desire—and that is so essential for the business environment in which we operate!

What is Predator Selling?

If someone with even minimal sales experience in the field attends a standard sales course, they will likely encounter one of these two approaches:
-either they’ll feel like they’re in a Walt Disney movie, in a magical, enchanting world where, if you have a quality product, a fair price, an honest presentation, act as a consultant, and don’t pressure the customer, the sale will happen as if by magic.
-or they’ll feel like they can become one of those “experts” who know supposed psycholinguistic techniques, and the customer is underestimated until they can be “hypnotized” and “overwhelmed” by some cheap manipulative tricks. At that point, completely overwhelmed by the wonderful influence of these aspiring manipulators, they’ll sign anything that’s put in front of them.

In no case will you learn what to do if you encounter an experienced customer—someone who may have taken the same courses as you, or who is a professional buyer in a company’s purchasing department and meets dozens of salespeople every day (all with the same “tricks”), or who simply doesn’t have the final say and must consult with others before buying anything.

The day I found a school for sales and negotiation trainers, before handing out the diploma, I’ll send the aspiring trainer to the used car market to negotiate a set of winter tires—to see how they fare.

The reality is quite different: the potential customer is bombarded with offers, all equally enticing. They no longer listen to just one salesperson; they do their research and thus create competition among them.

In today’s environment, where loyalty no longer exists, the customer has become prey for which a group of competing salespeople vie: it’s a real jungle, and only the strongest, smartest, and most aggressive manage to survive.

Predator Selling applies the principles of the “Predator’s Way” to the field of sales, while also leveraging everything neuromarketing and evolutionary psychology tell us about our deepest desires and the emotional triggers needed to successfully close any sale.

Predator Selling is therefore a completely different—perhaps brutal—but as realistic as possible—view of the sales process. Predator Selling provides you with the tools you need to be a winner in the sales battle.

And don’t forget: if you don’t use these methods, your competitor certainly will!

What will you learn in the Predator Selling course?
1
The importance of preparation

Fieldwork is extremely costly in terms of money, time, and energy. Therefore, it should only be undertaken after the prerequisites have been met.
It’s absolutely incredible how many resources are wasted trying to close sales without proper training and an effective marketing strategy.
We’ll therefore learn how to identify the right “prey”—our customer—how to set the appropriate “trap,” and what bait to use to catch it.

2
Motivations

It’s incredible how little attention is paid to this aspect—namely, that purchasing motivations vary from person to person. Not to mention that if I want to buy something for myself, that’s one thing; if I want to buy it for my wife, that’s another; and if I want to buy it for the company, it’s completely different. Understanding these aspects gives you a fantastic edge over the competition.
And let’s not forget: it’s the Paleolithic mind that makes the decisions. You’ll learn how it works, understand hidden desires, know how to identify them and how to satisfy them (without talking about it), and learn to uncover the four ancestral “impulses” and what the emotional triggers are;

3
Mindset and Inner Game

In a world where salespeople read the same books and take the same courses (which the customer has probably also read or taken), the difference that makes the difference is what lies within us and can be summed up in a single word: UNIQUENESS!

4
Sharp “claws”

Obviously, the best predator will have very poor results if his weapons are not in a state of maximum efficiency. We’ll see what the strengths are, what weapons we have available and how to use them to their full potential.

5
The importance of the Strategy

Most of the sellers throw themselves on the market without having a minimum of strategy, without asking what problem their product solves, without having any idea of ​​the game they participate in, let alone its rules.
The game theory part is something completely new and will be an absolute revelation that will completely change your perception – and especially the results – of the sales activity.

6
Flow status

Here we enter a seemingly mystical area, which would require too many explanations. You know that the true professionals, from any field, work in a mental state of maximum efficiency, without doubts or blockages, without fears and tensions. As a result, they achieve fantastic results without stress and no apparent difficulty. We will see “secrets” to achieve this wonderful state with the help of F.L.O.W.

7
Closing techniques

You will learn a set of locking techniques that you may have never heard of. These are based on Bruno’s entire sales career. It will be something that will be summed up in the inner circle – when you find out and experience them, you will see that you will not want to talk about them.

8
An absolute bonus: the experience

There are great chances to consider that there are some “specific” problems in your field of activity and sales. Without being arrogant, I am almost certain that after 35 years in sales I encountered all the possible problems, I was hit by the most fantastic situations and I was the target of the thorns of all kinds. If there is a problem that I don’t know about, it means it appeared this morning.
So there will be a meeting of questions and answers that – alone – will value as a whole seminar.

Structure of the Predatory Selling course?
What are the steps of a sale (if you think about AIDA or DIPADA, you are a hundred years ago);
What you need to sell first of all (the product is the last place);
How to position yourself as an expert towards the client;
How to differentiate your offer from the competition;
How to make an offer that “cannot be refused”;
How to do effective prospecting (trying to sell a good product to the wrong person is a waste of time and if you succeed, a scam);
How to learn to make your statistics so that your work is no longer “random”;
How to use the right tone (in vain you say everything correctly, but in the wrong tone: this is perhaps the most important and neglected aspect of regular sales courses).
What do you lose if you do not participate?
There is a motivational cliché that says that if you do what you have always done, you will receive what you have received from everyone ”. Do you agree? WRONG!!!
Because things change and what worked yesterday, today is no longer valid. With all due respect to the great sales guru, if you use the techniques of Carnegie, Ziglar, Tracy today, you simply canceled any chance. So, you will use the “techniques” that you have learned and ask yourself “why the hell doesn’t it work anymore?”.

You will not discover your true power and your true identity for cultural reasons: there is a certain sense of guilt of the sellers, a certain fear of success that keeps them away from the results. If you think you are doing your best, but something inside you is boycotting you and you don’t understand what, you can find out at this course. If, on the other hand, you still want to torment yourself, you don’t have to come.

Come to Predator Selling if you do not want to continue living in the “how it should be” world described by trainers who have never seen a customer and if you want to understand why the real world does not meet his expectations.

If you continue to use unrealistic methods, you will keep your frustration and you will never discover how good and satisfying the salesperson job can be. Never forget: despite what the corporate managers are trying to convince us, in the market economy the star is the seller, all the others (from production, management, accounting and so on) depend on his work. So, respect !!! 

So, make yourself a gift and take part in a completely new course, which teaches you things that most sellers don’t know exist. And, above all, it teaches you how to acquire your predator mental state!
Now you have the opportunity to move on to the next level: unleash the predator within you and discover at what level of sales success you can reach with your team!